Logitech announced on Wednesday its plans to acquire leading gaming headset maker Astro Gaming for a deal worth $85 million, in a move that the brand hopes will help to widen its reach beyond the PC gaming market and into the home console market.
“Astro is the leading player for premium console headsets and is the preferred headset for console esports athletes,” said Logitech G vice president and general manager, Ujesh Desai.
“It’s a perfect complement to Logitech G’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand, and the products. Together, we want to make game play even more fun for gamers everywhere.”
Astro Gaming – a spinoff company from San Francisco-based Astro Studios, founded back in 1994 – currently offer a wide selection of premium, high-end gaming headsets across numerous platforms, including PC, PlayStation 4 and Xbox One. The company also offer their own line of MixAmps, such as the hugely popular M80, which provide gamers with a gamepad-based set of audio controls – giving gamers more control over their in-game and chat audio than is possible with headsets from other Xbox One headset brands.
“Astro Gaming is a separate company from Astro Studios, fuelled by private funding and an obsessed management team comprised of lifestyle, design, gaming, and technology product and brand veterans,” said a spokesperson for the company.
Logitech plan to keep the Astro brand separate from their other business lines – rather than integrate them into their existing Logitech G brand of gaming accessories – giving Astro Gaming full control over the day-to-day operations of the popular headset maker.
The latest edition to the Astro Gaming Xbox One headset range is the Astro A10 – the brands first attempt at entering the entry-level, cheap Xbox One headset market – retailing at under £60. The A10 headset is out now and is available for PC, Mac, Nintendo Switch, PlayStation and of course, Xbox One.